John Mascoe
Co-Founder and President, VanCoe Agricultural Technologies
Business and Product Development Manager, Observant
A leader in agriculture management and information systems, John Mascoe has 20 years of experience in implementing precision technologies and strategic solutions for agriculture. John has a proven background in developing and establishing innovative ag tech products, including soil moisture monitoring, for North American farmers and ag retailers. His passion is to help growers use technology to repeat successful management decisions by making the right decision at the right time for maximum benefit for their operations. VanCoe Agricultural Technologies, LLC, founded in 2002, integrates and simplifies the utilization of remote imagery, site specific data and modeling software into actionable solutions for agriculture. He also serves in a business and product development role for Observant.

John lives with his wife, Shirley on their 5th generation family farm in Indiana.